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Brand portfolio strategy creating relevance, differentiation, energy, leverage, and clarity
Publication details: London ; Free Press ; 2004 Description: 348 pISBN: 9780743249386Subject(s): -- MGTDDC classification: 658.827 AAK| Item type | Current library | Call number | Materials specified | URL | Copy number | Status | Date due | Barcode |
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Library and Information Resource Centre | 658.827 AAK (Browse shelf(Opens below)) | Online Resource | 1 | Available | 5077 | ||
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Library and Information Resource Centre | 658.827 AAK (Browse shelf(Opens below)) | 1 | Available | 4239 |
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| 658.827 AAK Building strong brands | 658.827 AAK Building strong brands | 658.827 AAK Building strong brands | 658.827 AAK Brand portfolio strategy | 658.827 CHA New emerging market multinationals : | 658.827 CLI Brands and brandig | 658.827 HAI Brand royalty |
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