Brand portfolio strategy creating relevance, differentiation, energy, leverage, and clarity
By: Aaker, David A.
Publisher: London ; Free Press ; 2004Description: 348 p.ISBN: 9780743249386.Subject(s): -- MGTDDC classification: 658.827 AAKItem type | Current location | Call number | URL | Copy number | Status | Date due | Barcode |
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Library and Information Resource Centre | 658.827 AAK (Browse shelf) | 1 | Available | 5077 | ||
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Library and Information Resource Centre | 658.827 AAK (Browse shelf) | 1 | Available | 4239 |
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