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1.
Strategic market management

by Aaker, David A.

Edition: 7thPublisher: New Delhi ; Wiley ; 2009Availability: Items available for loan: [Call number: 658.802 AAK] (1).
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2.
Advertising management

by Batra, Rajeev ; Myers, John G. and Aaker, David A.

Edition: 5thPublisher: New Delhi ; Pearson ; 2009Availability: Items available for reference: [Call number: 659.1 BAT] (1).
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3.
Marketing research

by Aaker, David A. ; Kumar, V. and Day, George S.

Edition: 9thPublisher: New Delhi ; Wiley ; 2009Availability: Items available for loan: [Call number: 658.83 AAK] (2).
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4.
Advertising management

by Batra, Rajeev ; Myers, John G. and Aaker, David A.

Edition: 5thPublisher: New Delhi ; Pearson ; 2009Availability: Items available for loan: [Call number: 659.1 BAT] (2).
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5.
Building strong brands

by Aaker, David A.

Publisher: London ; Pocket Books ; 2010Availability: Items available for loan: [Call number: 658.827 AAK] (4).
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6.
Brand portfolio strategy creating relevance, differentiation, energy, leverage, and clarity

by Aaker, David A.

Publisher: London ; Free Press ; 2004Availability: Items available for loan: [Call number: 658.827 AAK] (2).
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7.
Advertising management

by Batra, Rajeev ; Myers, John G. and Aaker, David A.

Edition: 5thPublisher: New Delhi ; PHI 2008Availability: Items available for loan: [Call number: 659.1 BAT] (1).
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