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Brand portfolio strategy creating relevance, differentiation, energy, leverage, and clarity

By: Aaker, David APublication details: London ; Free Press ; 2004 Description: 348 pISBN: 9780743249386Subject(s): -- MGTDDC classification: 658.827 AAK
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Item type Current library Call number URL Copy number Status Date due Barcode
Books Books Library and Information Resource Centre
658.827 AAK (Browse shelf(Opens below)) Online Resource 1 Available 5077
Books Books Library and Information Resource Centre
658.827 AAK (Browse shelf(Opens below)) 1 Available 4239

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