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Brand portfolio strategy creating relevance, differentiation, energy, leverage, and clarity

By: Aaker, David A.
Publisher: London ; Free Press ; 2004Description: 348 p.ISBN: 9780743249386.Subject(s): -- MGTDDC classification: 658.827 AAK
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Home library Call number URL Copy number Status Date due Barcode
Library and Information Resource Centre
658.827 AAK (Browse shelf) 1 Available 5077
Library and Information Resource Centre
658.827 AAK (Browse shelf) 1 Available 4239

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