Brand portfolio strategy creating relevance, differentiation, energy, leverage, and clarity

By: Aaker, David APublication details: London ; Free Press ; 2004 Description: 348 pISBN: 9780743249386Subject(s): -- MGTDDC classification: 658.827 AAK

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Holdings
Item type	Current library	Call number	Materials specified	URL	Copy number	Status	Date due	Barcode
Books	Library and Information Resource Centre	658.827 AAK (Browse shelf(Opens below))		Online Resource	1	Available		5077
Books	Library and Information Resource Centre	658.827 AAK (Browse shelf(Opens below))			1	Available		4239

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