Brand portfolio strategy (Record no. 13561)

000 -LEADER
fixed length control field 00515nam a2200205Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20191108183447.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160427s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780743249386
040 ## - CATALOGING SOURCE
Transcribing agency LIRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 AAK
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Aaker, David A.
245 ## - TITLE STATEMENT
Title Brand portfolio strategy
Remainder of title creating relevance, differentiation, energy, leverage, and clarity
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Free Press
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2004
300 ## - PHYSICAL DESCRIPTION
Extent 348 p.
Dimensions
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Form subdivision MGT
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Source of acquisition Coded location qualifier Cost, normal purchase price Full call number Barcode Date last seen Copy number Uniform Resource Identifier Cost, replacement price Price effective from Koha item type
          Library and Information Resource Centre Library and Information Resource Centre 2012-12-27 TBC New Delhi 1470.00 658.827 AAK 5077 2019-06-15 1 1470.00 2012-12-27 Books
          Library and Information Resource Centre Library and Information Resource Centre 2011-11-01 Best Companion New Delhi 1020.00 658.827 AAK 4239 2019-11-08 1   1020.00 2011-11-01 Books
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