Brand portfolio strategy
Aaker, David A.
Brand portfolio strategy creating relevance, differentiation, energy, leverage, and clarity - London Free Press 2004 - 348 p.
9780743249386
--MGT
658.827 AAK
Brand portfolio strategy creating relevance, differentiation, energy, leverage, and clarity - London Free Press 2004 - 348 p.
9780743249386
--MGT
658.827 AAK