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Marketing as strategy understanding the CEO's agenda for driving growth and innovation

By: Kumar, Nirmalya.
Publisher: New Delhi ; Penguin Books ; 2004Description: 270 p.ISBN: 9780670057894.Subject(s): -- MGTDDC classification: 658.8 KUM
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Books Books Library and Information Resource Centre
658.8 KUM (Browse shelf) 1 Available 3476
Books Books Library and Information Resource Centre
658.8 KUM (Browse shelf) 1 Available 3477
Books Books Library and Information Resource Centre
658.8 KUM (Browse shelf) 1 Available 3452

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