Marketing as strategy understanding the CEO's agenda for driving growth and innovation
Publication details: New Delhi ; Penguin Books ; 2004 Description: 270 pISBN: 9780670057894Subject(s): -- MGTDDC classification: 658.8 KUMItem type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Library and Information Resource Centre | 658.8 KUM (Browse shelf(Opens below)) | 1 | Available | 3476 | |
Books | Library and Information Resource Centre | 658.8 KUM (Browse shelf(Opens below)) | 1 | Available | 3477 | |
Books | Library and Information Resource Centre | 658.8 KUM (Browse shelf(Opens below)) | 1 | Available | 3452 |
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