Marketing as strategy understanding the CEO's agenda for driving growth and innovation

By: Kumar, NirmalyaPublication details: New Delhi ; Penguin Books ; 2004 Description: 270 pISBN: 9780670057894Subject(s): -- MGTDDC classification: 658.8 KUM

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Library and Information Resource Centre	658.8 KUM (Browse shelf(Opens below))	1	Available	3476
Books	Library and Information Resource Centre	658.8 KUM (Browse shelf(Opens below))	1	Available	3477
Books	Library and Information Resource Centre	658.8 KUM (Browse shelf(Opens below))	1	Available	3452

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