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Marketing as strategy (Record no. 11936)

MARC details
000 -LEADER
fixed length control field 00510nam a2200205Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190917194246.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160427s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780670057894
040 ## - CATALOGING SOURCE
Transcribing agency LIRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 KUM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kumar, Nirmalya
245 ## - TITLE STATEMENT
Title Marketing as strategy
Remainder of title understanding the CEO's agenda for driving growth and innovation
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Penguin Books
Date of publication, distribution, etc. 2004
300 ## - PHYSICAL DESCRIPTION
Extent 270 p.
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
General subdivision MGT
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Coded location qualifier Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Library and Information Resource Centre Library and Information Resource Centre 2010-12-29 Bookwell New Delhi 1799.00   658.8 KUM 3452 2019-06-15 1 1799.00 2010-12-29 Books
    Dewey Decimal Classification     Library and Information Resource Centre Library and Information Resource Centre 2011-01-17 Bookwell New Delhi 1799.00   658.8 KUM 3476 2019-09-17 1 1799.00 2011-01-17 Books
    Dewey Decimal Classification     Library and Information Resource Centre Library and Information Resource Centre 2011-01-17 Bookwell New Delhi 1799.00   658.8 KUM 3477 2019-09-17 1 1799.00 2011-01-17 Books
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