Marketing as strategy (Record no. 11936)
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000 -LEADER | |
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fixed length control field | 00510nam a2200205Ia 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20190917194246.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 160427s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780670057894 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | LIRC |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 KUM |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kumar, Nirmalya |
245 ## - TITLE STATEMENT | |
Title | Marketing as strategy |
Remainder of title | understanding the CEO's agenda for driving growth and innovation |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New Delhi |
Name of publisher, distributor, etc. | Penguin Books |
Date of publication, distribution, etc. | 2004 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 270 p. |
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
General subdivision | MGT |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Dewey Decimal Classification | Library and Information Resource Centre | Library and Information Resource Centre | 2010-12-29 | Bookwell | New Delhi | 1799.00 | 658.8 KUM | 3452 | 2019-06-15 | 1 | 1799.00 | 2010-12-29 | Books | |||||
Dewey Decimal Classification | Library and Information Resource Centre | Library and Information Resource Centre | 2011-01-17 | Bookwell | New Delhi | 1799.00 | 658.8 KUM | 3476 | 2019-09-17 | 1 | 1799.00 | 2011-01-17 | Books | |||||
Dewey Decimal Classification | Library and Information Resource Centre | Library and Information Resource Centre | 2011-01-17 | Bookwell | New Delhi | 1799.00 | 658.8 KUM | 3477 | 2019-09-17 | 1 | 1799.00 | 2011-01-17 | Books |