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	1.	Marketing as strategy understanding the CEO's agenda for driving growth and innovation by Kumar, Nirmalya. Publication details: New Delhi ; Penguin Books ; 2004Availability: Items available for loan: Library and Information Resource Centre (3)Call number: 658.8 KUM, ... Found in Open Library: Place hold Request article Log in to add tags Add to cart (remove)
	2.	Private label strategy how to meet the store brand challenge by Kumar, Nirmalya and Steenkamp, Jan-Benedict E. M. Publication details: Massachusetts ; Harvard Business Review Press ; 2006Availability: Items available for loan: Library and Information Resource Centre (1)Call number: 658.827 KUM. Found in Open Library: Place hold Request article Log in to add tags Add to cart (remove)

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