Marketing as strategy
Kumar, Nirmalya
Marketing as strategy understanding the CEO's agenda for driving growth and innovation - New Delhi Penguin Books 2004 - 270 p.
9780670057894
--MGT
658.8 KUM
Marketing as strategy understanding the CEO's agenda for driving growth and innovation - New Delhi Penguin Books 2004 - 270 p.
9780670057894
--MGT
658.8 KUM