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New strategic brand management advanced insights and strategic thinking

By: Kapferer, Jean-Noel.
Publisher: New Delhi ; Kogan Page ; 2012Edition: 5th.Description: 492 p. 25 x 18.4 x 2.8 cm.ISBN: 9780749465155.Subject(s): -- ManagementDDC classification: 658.8343 KAP
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