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New strategic brand management

Kapferer, Jean-Noel

New strategic brand management advanced insights and strategic thinking - 5th - New Delhi Kogan Page 2012 - 492 p. 25 x 18.4 x 2.8 cm

ISBN: 9780749465155

Subjects--Topical Terms: --Management

Dewey Class. No.: 658.8343 KAP

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