New strategic brand management (Record no. 14000)

000 -LEADER
fixed length control field 00558nam a2200217Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200117192534.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160427s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749465155
040 ## - CATALOGING SOURCE
Transcribing agency LIRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8343 KAP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kapferer, Jean-Noel
245 ## - TITLE STATEMENT
Title New strategic brand management
Remainder of title advanced insights and strategic thinking
250 ## - EDITION STATEMENT
Edition statement 5th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Kogan Page
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2012
300 ## - PHYSICAL DESCRIPTION
Extent 492 p.
Dimensions 25 x 18.4 x 2.8 cm
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Form subdivision Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Edition 5th
Koha issues (borrowed), all copies 1
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Source of acquisition Coded location qualifier Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Copy number Uniform Resource Identifier Cost, replacement price Price effective from Koha item type
          Library and Information Resource Centre Library and Information Resource Centre 2013-07-31 Book Age New Delhi 4969.00 1 658.8343 KAP 5516 2019-06-15 2018-10-04 1 4969.00 2013-07-31 Books
visitor counter
LIRC, NIIT University, Neemrana, 01494-660783, Copyright © 2015. All Rights Reserved.