Normal view MARC view ISBD view

New strategic brand management (Record no. 14000)

MARC details
000 -LEADER
fixed length control field	00558nam a2200217Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field	OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20200117192534.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	160427s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780749465155
040 ## - CATALOGING SOURCE
Transcribing agency	LIRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8343 KAP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Kapferer, Jean-Noel
245 ## - TITLE STATEMENT
Title	New strategic brand management
Remainder of title	advanced insights and strategic thinking
250 ## - EDITION STATEMENT
Edition statement	5th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New Delhi

Name of publisher, distributor, etc.	Kogan Page

Date of publication, distribution, etc.	2012
300 ## - PHYSICAL DESCRIPTION
Extent	492 p.
Dimensions	25 x 18.4 x 2.8 cm
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Form subdivision	Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Books
Edition	5th
Koha issues (borrowed), all copies	1

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Date acquired	Source of acquisition	Coded location qualifier	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Date last checked out	Copy number	Uniform Resource Identifier	Cost, replacement price	Price effective from	Koha item type
		Dewey Decimal Classification			Library and Information Resource Centre	Library and Information Resource Centre	2013-07-31	Book Age	New Delhi	4969.00	1	658.8343 KAP	5516	2019-06-15	2018-10-04	1		4969.00	2013-07-31	Books