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Services marketing integrating customer focus across the firm

by Zeithaml, Valarie A; Bitner, Mary Jo and Gremler, Dwayne D. etc.

Edition: 4thPublication details: New Delhi ; McGraw-Hill ; 2010Availability: Items available for loan: Library and Information Resource Centre (1)Call number: 658.8 ZEI.
2.
Service marketing integrating customer focus across the firm

by Zeithaml, Valarie A. ; Bitner, Mary Jo and Gremler, Dwayne D. etc.

Edition: 5thPublication details: New Delhi ; McGraw-Hill ; 2011Availability: Items available for loan: Library and Information Resource Centre (2)Call number: 658.8 ZEI, ...
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