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Services marketing integrating customer focus across the firm

By: Zeithaml, Valarie A; Bitner, Mary Jo and Gremler, Dwayne D. etc.
Publisher: New Delhi ; McGraw-Hill ; 2010Edition: 4th.Description: 743 p.ISBN: 9780070660076.Subject(s): -- MGTDDC classification: 658.8 ZEI
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658.8 ZEI (Browse shelf) 1 Available 3097

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