Services marketing
Zeithaml, Valarie A; Bitner, Mary Jo and Gremler, Dwayne D. etc.
Services marketing integrating customer focus across the firm - 4th - New Delhi McGraw-Hill 2010 - 743 p.
9780070660076
--MGT
658.8 ZEI
Services marketing integrating customer focus across the firm - 4th - New Delhi McGraw-Hill 2010 - 743 p.
9780070660076
--MGT
658.8 ZEI