Handbook of marketing scales multi-item measures for marketing and consumer behavior research
Publication details: New Delhii ; Sage Publications ; 2011 Edition: 3rdDescription: 603 pISBN: 9781412980180Subject(s): -- MGTDDC classification: 658.83 BEAItem type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Books | Library and Information Resource Centre | 658.83 BEA (Browse shelf(Opens below)) | 1 | Available | 4519 |
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658.8270954 CHA Superbrands : | 658.83 AAK Marketing research | 658.83 AAK Marketing research | 658.83 BEA Handbook of marketing scales | 658.83 BEL Qualitative consumer and marketing research | 658.83 BER Marketing research | 658.83 BER Marketing research |
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