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Handbook of marketing scales

Bearden, William O. ; Netemeyer, Richard G. and Haws, Lelly L

Handbook of marketing scales multi-item measures for marketing and consumer behavior research - 3rd - New Delhii Sage Publications 2011 - 603 p.

ISBN: 9781412980180

Subjects--Personal Names: --MGT

Dewey Class. No.: 658.83 BEA

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