Handbook of marketing scales multi-item measures for marketing and consumer behavior research

By: Bearden, William O. ; Netemeyer, Richard G. and Haws, Lelly LPublication details: New Delhii ; Sage Publications ; 2011 Edition: 3rdDescription: 603 pISBN: 9781412980180Subject(s): -- MGTDDC classification: 658.83 BEA

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	Library and Information Resource Centre	658.83 BEA (Browse shelf(Opens below))	1	Available		4519

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