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Advertising and promotion : an integrated marketing communications perspective

By: Belch, George E. ; Belch, Michael A. and Purani, KeyoorPublication details: New Delhi ; McGraw-Hill ; 2011 Edition: 7thDescription: 1075 pISBN: 9780070144965DDC classification: 659.113 BEL
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Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Library and Information Resource Centre
Write-off 659.113 BEL (Browse shelf(Opens below)) 1 Available 4085
Books Books Library and Information Resource Centre
659.113 BEL (Browse shelf(Opens below)) 1 Available 4086
Books Books Library and Information Resource Centre
659.113 BEL (Browse shelf(Opens below)) 1 Available 4087

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