Advertising and promotion :
Belch, George E. ; Belch, Michael A. and Purani, Keyoor
Advertising and promotion : an integrated marketing communications perspective - 7th - New Delhi McGraw-Hill 2011 - 1075 p.
9780070144965
659.113 BEL
Advertising and promotion : an integrated marketing communications perspective - 7th - New Delhi McGraw-Hill 2011 - 1075 p.
9780070144965
659.113 BEL