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Advertising and promotion : an integrated marketing communications perspective

By: Belch, George E. ; Belch, Michael A. and Purani, Keyoor.
Publisher: New Delhi ; McGraw-Hill ; 2011Edition: 7th.Description: 1075 p.ISBN: 9780070144965.DDC classification: 659.113 BEL
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Books Books Library and Information Resource Centre
Write-off 659.113 BEL (Browse shelf) 1 Available 4085
Books Books Library and Information Resource Centre
659.113 BEL (Browse shelf) 1 Available 4086
Books Books Library and Information Resource Centre
659.113 BEL (Browse shelf) 1 Available 4087

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