What's in a name advertising and the concepts of brands

By: Jones, John Philip and Slater, Jan SPublication details: New Delhi ; PHI ; 2007 Edition: 2ndDescription: 308 pISBN: 9788120324473DDC classification: 659.1 JON

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	Library and Information Resource Centre	659.1 JON (Browse shelf(Opens below))	1	Available		3248

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