Normal view MARC view ISBD view

What's in a name

Jones, John Philip and Slater, Jan S

What's in a name advertising and the concepts of brands - 2nd - New Delhi PHI 2007 - 308 p.

ISBN: 9788120324473

Dewey Class. No.: 659.1 JON

Place hold
Print
Cite
Request article
Add to your cart (remove)
Send to device
Save record
BIBTEX Dublin Core MARC (non-Unicode/MARC-8) MARCXML MODS (XML) RIS MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard)