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	1.	Brand portfolio strategy creating relevance, differentiation, energy, leverage, and clarity by Aaker, David A. Publication details: London ; Free Press ; 2004Availability: Items available for loan: Library and Information Resource Centre (2)Call number: 658.827 AAK, ... Found in Open Library: Place hold Request article Log in to add tags Add to cart (remove)
	2.	Advertising management by Batra, Rajeev ; Myers, John G. and Aaker, David A. Edition: 5thPublication details: New Delhi ; PHI 2008Availability: Items available for loan: Library and Information Resource Centre (1)Call number: 659.1 BAT. Found in Open Library: Place hold Request article Log in to add tags Add to cart (remove)

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