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Private label strategy how to meet the store brand challenge

By: Kumar, Nirmalya and Steenkamp, Jan-Benedict E. M.
Publisher: Massachusetts ; Harvard Business Review Press ; 2006Description: 270 p. 2.5 x 19 x 24.1 cm.ISBN: 9781422101674.Subject(s): -- ManagementDDC classification: 658.827 KUM
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658.827 KUM (Browse shelf) 1 Available 5614

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