Normal view MARC view ISBD view

Private label strategy

Kumar, Nirmalya and Steenkamp, Jan-Benedict E. M

Private label strategy how to meet the store brand challenge - Massachusetts Harvard Business Review Press 2006 - 270 p. 2.5 x 19 x 24.1 cm

ISBN: 9781422101674

Subjects--Topical Terms: --Management

Dewey Class. No.: 658.827 KUM

Print
Request article
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARC (non-Unicode/MARC-8) MARCXML MODS (XML) RIS MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard)