How brand become icons the principles of cultural branding
Publication details: Boston ; Harvard Business School Press ; 2003 Edition: Description: 265 pISBN: 9781578517749Subject(s): -- MGTDDC classification: 658.8 HOLItem type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Books | Library and Information Resource Centre | 658.8 HOL (Browse shelf(Opens below)) | 1 | Available | 3802 | |
Books | Library and Information Resource Centre | 658.8 HOL (Browse shelf(Opens below)) | 1 | Available | 3803 | |
Books | Library and Information Resource Centre | 658.8 HOL (Browse shelf(Opens below)) | 1 | Available | 3804 |
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658.8 HAR World of mouth advertising | 658.8 HAS Sage handbook of social marketing | 658.8 HOL How brand become icons | 658.8 HOL How brand become icons | 658.8 HOL How brand become icons | 658.8 HOO Marketing strategy and competitive positioning | 658.8 HOO Marketing strategy and competitive positioning |
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