How brand become icons the principles of cultural branding

By: Holt, Douglas BPublication details: Boston ; Harvard Business School Press ; 2003 Edition: Description: 265 pISBN: 9781578517749Subject(s): -- MGTDDC classification: 658.8 HOL

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Library and Information Resource Centre	658.8 HOL (Browse shelf(Opens below))	1	Available	3802
Books	Library and Information Resource Centre	658.8 HOL (Browse shelf(Opens below))	1	Available	3803
Books	Library and Information Resource Centre	658.8 HOL (Browse shelf(Opens below))	1	Available	3804

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