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Strategic brand management building, measuring, and managing brand equity

By: Keller, Kevin Lane ; Permeswaran, M. G. and Jacob, IsaacPublication details: New Delhi ; Pearson ; 2012 Edition: 3rdDescription: 695 pISBN: 9788131756898Subject(s): -- MGTDDC classification: 658.827 KEL
List(s) this item appears in: Entrepreneurship Section
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