Normal view MARC view ISBD view

Strategic brand management

Keller, Kevin Lane ; Permeswaran, M. G. and Jacob, Isaac

Strategic brand management building, measuring, and managing brand equity - 3rd - New Delhi Pearson 2012 - 695 p.

ISBN: 9788131756898

Subjects--Personal Names: --MGT

Dewey Class. No.: 658.827 KEL

Print
Request article
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARC (non-Unicode/MARC-8) MARCXML MODS (XML) RIS MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard)