Services marketing
Zeithaml, Valarie A. ; Bitner, Mary Jo and Gremler, Dwayne D
Services marketing integrating customer focus across the firm - 6th - New York McGraw-Hill 2013 - 642 p.
9780071086967
--MGT
658.8 ZEI
Services marketing integrating customer focus across the firm - 6th - New York McGraw-Hill 2013 - 642 p.
9780071086967
--MGT
658.8 ZEI