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Service marketing

Zeithaml, Valarie A. ; Bitner, Mary Jo and Gremler, Dwayne D. etc.

Service marketing integrating customer focus across the firm - 5th - New Delhi McGraw-Hill 2011 - 763p.

ISBN: 9780070700994

Subjects--Personal Names: --MGT

Dewey Class. No.: 658.8 ZEI

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