000 00469nam a2200205Ia 4500
999 _c14159
_d14159
005 20200129232341.0
008 160427s9999 xx 000 0 und d
020 _a9780071326230
040 _cLIRC
082 _a658.802 CRA
100 _aCravens, David W. and Piercy, Nigel F
245 _aStrategic marketing
250 _a10th
260 _aNew York
260 _bMcGraw-Hill
260 _c2013
300 _a653 p.
650 _xMGT
942 _2ddc
_cBK