000 | 00568nam a2200205Ia 4500 | ||
---|---|---|---|
999 |
_c14098 _d14098 |
||
003 | OSt | ||
005 | 20200122210117.0 | ||
008 | 160427s9999 xx 000 0 und d | ||
020 | _a9781422101674 | ||
040 | _cLIRC | ||
082 | _a658.827 KUM | ||
100 | _aKumar, Nirmalya and Steenkamp, Jan-Benedict E. M | ||
245 |
_aPrivate label strategy _bhow to meet the store brand challenge |
||
260 | _aMassachusetts | ||
260 | _bHarvard Business Review Press | ||
260 | _c2006 | ||
300 |
_a270 p. _c 2.5 x 19 x 24.1 cm |
||
650 | _vManagement | ||
942 |
_2ddc _cBK |