000 00568nam a2200205Ia 4500
999 _c14098
_d14098
003 OSt
005 20200122210117.0
008 160427s9999 xx 000 0 und d
020 _a9781422101674
040 _cLIRC
082 _a658.827 KUM
100 _aKumar, Nirmalya and Steenkamp, Jan-Benedict E. M
245 _aPrivate label strategy
_bhow to meet the store brand challenge
260 _aMassachusetts
260 _bHarvard Business Review Press
260 _c2006
300 _a270 p.
_c 2.5 x 19 x 24.1 cm
650 _vManagement
942 _2ddc
_cBK