000 00547nam a2200205Ia 4500
999 _c14009
_d14009
003 OSt
005 20200117205857.0
008 160427s9999 xx 000 0 und d
020 _a9780749461256
040 _cLIRC
082 _a658.8342 PLE
100 _aPlessis, Erik Du.
245 _aBranded mind
_bwhat neuroscience really tells us about the puzzle of the brain and the brand
260 _aNew Delhi
260 _bKogan Page
260 _c2011
300 _a251 p.
_c15.6 x 2.3 x 24.2 cm
650 _vManagement
942 _2ddc
_cBK