000 00562nam a2200217Ia 4500
999 _c13999
_d13999
003 OSt
005 20200117191808.0
008 160427s9999 xx 000 0 und d
020 _a9780749461935
040 _cLIRC
082 _a658.802 SMI
100 _aSmith, P. R. and Zook, Ze
245 _aMarketing communications
_bintegrating offline and online with social media
250 _a5th
260 _aNew Delhi
260 _bKogan Page
260 _c2011
300 _a483 p.
_c 19 x 1.8 x 622.3 cm
650 _vManagement
942 _2ddc
_cBK
_e5th