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999 _c13561
_d13561
003 OSt
005 20191108183447.0
008 160427s9999 xx 000 0 und d
020 _a9780743249386
040 _cLIRC
082 _a658.827 AAK
100 _aAaker, David A.
245 _aBrand portfolio strategy
_bcreating relevance, differentiation, energy, leverage, and clarity
260 _aLondon
260 _bFree Press
260 _c2004
300 _a348 p.
_c
650 _vMGT
942 _2ddc
_cBK