000 00491nam a2200217Ia 4500
999 _c13293
_d13293
003 OSt
005 20191213194042.0
008 160427s9999 xx 000 0 und d
020 _a9780071071017
040 _cLIRC
082 _a659.111 SIS
100 _aSissors, Jack Z. and Baron, Roger B
245 _aAdvertising media planning
250 _a7th
260 _aNew Delhi
260 _bMcGraw-Hill
260 _c2012
300 _a480 p.
600 _xMGT
942 _2ddc
_cBK