000 00590nam a2200217Ia 4500
999 _c13003
_d13003
003 OSt
005 20191126222116.0
008 160427s9999 xx 000 0 und d
020 _a9781412980180
040 _cLIRC
082 _a658.83 BEA
100 _aBearden, William O. ; Netemeyer, Richard G. and Haws, Lelly L
245 _aHandbook of marketing scales
_bmulti-item measures for marketing and consumer behavior research
250 _a3rd
260 _aNew Delhii
260 _bSage Publications
260 _c2011
300 _a603 p.
600 _xMGT
942 _2ddc
_cBK