000 00556nam a2200217Ia 4500
999 _c12890
_d12890
003 OSt
005 20191122184940.0
008 160427s9999 xx 000 0 und d
020 _a9780070700994
040 _cLIRC
082 _a658.8 ZEI
_2
100 _aZeithaml, Valarie A. ; Bitner, Mary Jo and Gremler, Dwayne D. etc.
245 _aService marketing
_bintegrating customer focus across the firm
250 _a5th
260 _aNew Delhi
260 _bMcGraw-Hill
260 _c2011
300 _a763p.
600 _xMGT
942 _2ddc
_cBK