| 000 | 00549nam a2200205Ia 4500 | ||
|---|---|---|---|
| 999 |
_c12569 _d12569 |
||
| 003 | OSt | ||
| 005 | 20210728125126.0 | ||
| 008 | 160427s9999 xx 000 0 und d | ||
| 020 | _a9780070144965 | ||
| 040 | _cLIRC | ||
| 082 | _a659.113 BEL | ||
| 100 |
_aBelch, George E. ; Belch, Michael A. and Purani, Keyoor _91577 |
||
| 245 |
_aAdvertising and promotion : _ban integrated marketing communications perspective |
||
| 250 | _a7th | ||
| 260 | _aNew Delhi | ||
| 260 | _bMcGraw-Hill | ||
| 260 | _c2011 | ||
| 300 | _a1075 p. | ||
| 942 |
_2ddc _cBK |
||