000 00500nam a2200217Ia 4500
999 _c12534
_d12534
003 OSt
005 20191019192825.0
008 160427s9999 xx 000 0 und d
020 _a9780199577217
040 _cLIRC
082 _a658.8 PAL
100 _aPalmer, Adrian.
245 _aIntroduction to marketing
_btheory and practice
250 _a2nd
260 _aNew York
260 _bOxford University Press
260 _c2010
300 _a551 p.
600 _xMGT
942 _2ddc
_cBK