000 00541nam a2200217Ia 4500
999 _c12479
_d12479
003 OSt
005 20191017224917.0
008 160427s9999 xx 000 0 und d
020 _a9780070682160
040 _cLIRC
082 _a658.8342 HAW
100 _aHawking, Del I. ; Mothersbaugh, David L. and Mookerjee, Amit
245 _aConsumer behavior
_bbuilding marketing strategy
250 _a11th
260 _b
_aNew Delhi
260 _bMcGraw-Hill
260 _c2010
300 _a866 p.
600 _xMGT
942 _2ddc
_cBK