000 00515nam a2200217Ia 4500
999 _c12286
_d12286
003 OSt
005 20191003223339.0
008 160427s9999 xx 000 0 und d
020 _a9781578517749
040 _cLIRC
082 _a658.8 HOL
100 _aHolt, Douglas B
245 _aHow brand become icons
_bthe principles of cultural branding
250 _a
260 _aBoston
260 _bHarvard Business School Press
260 _c2003
300 _a265 p.
600 _xMGT
942 _2ddc
_cBK