000 | 00515nam a2200217Ia 4500 | ||
---|---|---|---|
999 |
_c12286 _d12286 |
||
003 | OSt | ||
005 | 20191003223339.0 | ||
008 | 160427s9999 xx 000 0 und d | ||
020 | _a9781578517749 | ||
040 | _cLIRC | ||
082 | _a658.8 HOL | ||
100 | _aHolt, Douglas B | ||
245 |
_aHow brand become icons _bthe principles of cultural branding |
||
250 | _a | ||
260 | _aBoston | ||
260 | _bHarvard Business School Press | ||
260 | _c2003 | ||
300 | _a265 p. | ||
600 | _xMGT | ||
942 |
_2ddc _cBK |