000 00486nam a2200217Ia 4500
999 _c12102
_d12102
003 OSt
005 20190927210233.0
008 160427s9999 xx 000 0 und d
020 _a9788126517916
040 _cLIRC
082 _a658.83 AAK
100 _aAaker, David A. ; Kumar, V. and Day, George S
245 _aMarketing research
250 _a9th
260 _aNew Delhi
260 _bWiley
260 _c2009
300 _a774 p.
600 _xMGT
942 _2ddc
_cBK