000 00555nam a2200217Ia 4500
999 _c11998
_d11998
003 OSt
005 20190921173845.0
008 160427s9999 xx 000 0 und d
020 _a9788131756898
040 _cLIRC
082 _a658.827 KEL
100 _aKeller, Kevin Lane ; Permeswaran, M. G. and Jacob, Isaac
245 _aStrategic brand management
_bbuilding, measuring, and managing brand equity
250 _a3rd
260 _aNew Delhi
260 _bPearson
260 _c2012
300 _a695 p.
600 _xMGT
942 _2ddc
_cBK