000 00483nam a2200217Ia 4500
999 _c11941
_d11941
003 OSt
005 20190917210411.0
008 160427s9999 xx 000 0 und d
020 _a9780070682603
040 _cLIRC
082 _a658.8 CRA
100 _aCravens, David W. and Piercy, Nigel F
245 _aStrategic marketing
250 _a8th
260 _aNew Delhi
260 _bMcGraw-Hill
260 _c2009
300 _a726 p.
600 _xMGT
942 _2ddc
_cBK