000 | 00510nam a2200205Ia 4500 | ||
---|---|---|---|
999 |
_c11936 _d11936 |
||
003 | OSt | ||
005 | 20190917194246.0 | ||
008 | 160427s9999 xx 000 0 und d | ||
020 | _a9780670057894 | ||
040 | _cLIRC | ||
082 | _a658.8 KUM | ||
100 | _aKumar, Nirmalya | ||
245 |
_aMarketing as strategy _bunderstanding the CEO's agenda for driving growth and innovation |
||
260 | _aNew Delhi | ||
260 | _bPenguin Books | ||
260 | _c2004 | ||
300 | _a270 p. | ||
600 | _xMGT | ||
942 |
_2ddc _cBK |