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999 _c11936
_d11936
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005 20190917194246.0
008 160427s9999 xx 000 0 und d
020 _a9780670057894
040 _cLIRC
082 _a658.8 KUM
100 _aKumar, Nirmalya
245 _aMarketing as strategy
_bunderstanding the CEO's agenda for driving growth and innovation
260 _aNew Delhi
260 _bPenguin Books
260 _c2004
300 _a270 p.
600 _xMGT
942 _2ddc
_cBK