000 00549nam a2200205Ia 4500
999 _c11846
_d11846
003 OSt
005 20190905220450.0
008 160427s9999 xx 000 0 und d
020 _a9781591396192
040 _cLIRC
082 _a658.8 KIM
100 _aKim, W. Chan and Mauborgne, Renee
245 _aBlue ocean strategy
_bhow to create uncontested market space and make the competition irrelevant
260 _aBoston
260 _bHarvard Business School Press
260 _c2005
300 _a240 p.
600 _xMGT
942 _2ddc
_cBK