000 00447nam a2200205Ia 4500
999 _c11843
_d11843
003 OSt
005 20190905213554.0
008 160427s9999 xx 000 0 und d
020 _a9780070582453
040 _cLIRC
082 _a658.8 RIE
100 _aRies, Al and Trout, Jack
245 _aMarketing warfare
260 _aNew Delhi
260 _bMcGraw-Hill
260 _c2010
300 _a216 p.
600 _xMGT
942 _2ddc
_cBK